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Now let’s dive into today’s informative content…
Ask any newish marketer about how they go about handling social media
marketing for their online marketing and you get this sort of glazed over,
distant, somewhat sad look as they embarrassingly admit they haven’t yet
really made much of a start.
Yet you really need to understand that social media is now far more than a
shiny new toy to play with. Google and the other search engines have said
that they use social post and popularity as factors in their ranking
algorithms, so the gauntlet has been thrown down.
It’s go social, or home!
However, it’s not as fearsome as task as it may appear on the surface.
For those who don’t know a Tweet from a Tumblelog, the good news is that
there are some simple ways to go about this in a sane manner.
First, focus on the big ones. Facebook, LinkedIn, YouTube and Twitter.
Having a business presence on these is a great start, and in fact may be
all you need. Arm yourself with tools that can help. There are several
great tools for monitoring social posts, such as TweetDeck and Hootsuite,
and several others and several others that allow you to post to multiple
sites at the same time, such as Posterous and Ping.FM.
Use these to your advantage.
Don’t fall into the trap of using automated content posts however.
You’ve seen them. A different quote from someone famous (whom you never
heard of!) appearing sagely in your space. I’m not a big fan of those.
Instead, post regularly, and be real.
This is the age of know, like and trust. And social media is far and away
the fastest and easiest way to accomplish this!
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