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5 Steps to becoming a successful affiliate marketer

The following five steps are all it takes to become an affiliate marketer. For the purpose of this article, today we shall discuss only two steps. Look out for the remaining three steps in your email box.

Choose a niche

Your niche is one of the biggest determining factors of your success in generating money. You could start off looking at REI for products and Zappos for outdoor footwear for inspiration. The emphasis here is on finding your niche within broader subjects. A niche can really help you shine in any form of content marketing.

This site includes hundreds of running shoe reviews, and ‘best of’ pages movie fans might specialize in classic movie re-releases.

Generate and grow income

By now, we get the linking people to products concept.

Affiliate networks

Acting as an intermediary between a merchant and the affiliate, an affiliate network is like a marketplace holding a large database of affiliate opportunities. Amazon’s Amazon Associates is by far the biggest network. Simply join, choose which products to advertise and generate as many custom affiliate links to Amazon products.

Find the right products to promote

Affiliate marketplaces like the ones mentioned are the best hunting ground for your product research. Browse your niche and see what the top-performing affiliate programs. Additionally, check out blog posts and articles in your niche. Find out what products they are promoting and the methods they are using.

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That’s not to say that you should be using each product you recommend. You should just trust that the product is worth your visitors’ hard-earned cash. It won’t serve you well to willingly recommend anything that may affect your reputation among your site visitors. If a product doesn’t rate well, it’s advantageous all-round to offer alternatives.

Product vs. Browsing between products, you’ll notice a steep difference in the amount of commission offered from one to the next. Often, you’ll find there is a trade-off between the quality of a product and the commission paid. Naturally, it’s tempting to gravitate toward the products that pay the most per sale.

But, realistically, if those products are unlikely to convert, they might not be the best fit.

Product B: $200

Product B: $45

Before getting tempted by high paying products, think about the likelihood of conversion. Your ability to sell this product will dictate your overall commission. One of the most important parts of the affiliate business is finding relevant, quality products to promote. It’s natural to wonder whether the end consumer is at a disadvantage when buying products through an affiliate recommendation.

Since the cost of the affiliate network is included in the recommended retail price, the customer won’t pay more by following an affiliate marketing link and making a purchase that way.

Affiliate marketing, what are the benefits?

Affiliate marketing is simply a way to earn money from another company or individual by promoting their products or services online. You earn a reward for sending a new customer to a company. Making money while you sleep is the dream for most digital marketers. Affiliate marketing is considered passive because you can theoretically earn money just by adding an affiliate link to your site.

Affiliate marketing is popular among digital marketers since it’s a straightforward way to earn some additional income without having to shell out any money in advance. It requires a concerted effort in pushing products and services through all possible online mediums. As an affiliate marketer, you’ll spend a lot of time building relationships, creating promotional content and pushing your brand. It’s more than blogging, vlogging, and reviewing products.

By investing your time in the right affiliate marketing strategies, you’ll gradually accumulate streams of passive income. Fortunately, everything you need to know about getting started with affiliate marketing is included in this guide. Someone browsing the internet landing on a publisher’s website, They are persuaded by the content to clicks an «affiliate link.

Each time a sale is made, the merchant and the publisher each receive a share of revenue according to their contribution.

Merchant

The merchant goes by many names, from the seller, the brand, the retail or vender and the creator. Anyone with a product to sell can be the merchant behind an affiliate marketing program.

Publisher

Since you are on this page, it’s safe to assume that you are most interested in joining this party as a publisher or affiliate marketer. If someone makes a purchase as a result of your marketing efforts, you make money. Since publishers generate income from the traffic their website generates, they are tasked with marketing. A publisher isn’t necessarily an individual blogger or YouTuber.

Entire companies operate networks of affiliate marketing websites making tens of millions of dollars in commissions each month.

Customer

Once an affiliate marketer has chosen their business products and/ or services, they must think about how is going to be buying them. Determining their target customer base is the first step in their overall marketing strategy. From this niche, we can already safely determine that we want to target men, skateboarders and most likely the under 35’s. It guides you through the process of how to find your target market plus an introduction into how to market content with them in mind.

That’s the basic premise behind affiliate marketing. A merchant and publisher have a mutual agreement to divide commission from any sales or traffic amounted from the publishers marketing efforts. People new to affiliate marketing often ask the questions of the same type, so before we move on to how to get started running your own affiliate marketing business, let’s get them out of the way.

«What’s the catch?»

The neat thing about affiliate marketing is that it’s beneficial for all the involved parties. Advertisers, publishers, and customers alike get something from this type of relationship. Publishers have a way to earn money without stocking a product, and customers can find what they’re looking for while supporting sites they find helpful.

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